Proactol, Lipobind, Endorsements And Success Stories
On the whole, weight loss and diet products that go after the celebrity endorsement do not add value or or a large degree of credibility to the product – especially considering the fact that the usual practise involves a contract and a fairly large remuneration.
They do, however create brand awareness – but some products have gone slightly overboard and push the boundaries of legality somewhat, especially Hoodia based products.
This has been highlighted by Oprah Winfrey and her constant battle to remove her association with many USA focused Hoodia brands
Oprah Winfrey’s name has been used by many Hoodia branded diet pills over the last few years – Oprah has never stated or suggested that she has used a specific brand or indeed used any Hoodia product.
The UK suffers to a lesser a degree from the celebrity endorsement angle. The UK’s best selling diet pill, Lipobind is a keen advocate of the familiar face and body promoting its product. Its closest rival, Proactol does not.
This is an interesting juxtaposition
Lipobind And Proactol, The Fat Binders
Lipobind and Proactol are both manufactured and distributed within Great Britain, both are natural fat binders and both can stop a portion of fat from food consumed from being digested.
Recently Lipobind have employed the services of Melinda Messenger, the former glamour model and now television presenter.
Melinda has reportedly lost a stone and half in recent months attributing her weight loss success to a more active lifestyle bourne out of her fitness regime required for Dancing on Ice.
Read How Lipobind Compared To Proactol